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Our Story

When we first started our research to open a smoothie bar, we were appalled at what the industry was offering as a healthy alternative to a high calorie, high fat fast food meal.   What we found was basically high calorie, high sugar offerings with the main ingredient being a concentrated high fructose fruit syrup.  To make matters worse, many operators added extra sugar to their smoothies to increase the sweetness and included little if any protein.  As Certified Nutrition Specialists, we know that the key to maintaining a healthy weight is to control one’s blood sugar levels throughout the day.  Our recipes consist of real fruit, high quality protein, healthy fats, and low glycemic carbohydrates. Our smoothies are still delicious, but more importantly they ARE NUTRITIOUS!
Supplements have been our core business for almost a decade. As internet commerce has gained popularity, brick and mortar supplement stores are feeling the pinch.  At NutriMax we made a decision to price our products to match the offerings on the internet.  But we have one major thing that the internet can't offer.  We have years of in-store product knowledge expertise. So not only do our customers get all of the latest most innovative supplements at internet low prices, but they also can ask for help in determining what products will work best for what they are trying to accomplish. At NutriMax, we care about our customers and it shows.

Located inside LA Fitness Gym
(formerly Urban Active)
3001 Blake James Drive
Lexington, KY 40509

NutriMax is independently owned and operated and is not in any way affiliated with LA Fitness.